Brandlive Aims to Make Corporate Video a 'Must-See' Event with Four New Products

Enterprise video platform Brandlive is unveiling four new products at a virtual event, The Museum of Brandlive, doubling down on its strategy to frame corporate video not as a utility, but as a high-production-value art form. The move is a bet that in a saturated market, creativity and polish will win out over basic functionality.

• The art of the webinar: The approach is classic Brandlive, which has carved out a niche by rejecting the utilitarian feel of competitors in favor of TV-style broadcasts for town halls and marketing events. The company promises its new tools are instruments for creating video "masterpieces," continuing its push to make corporate communications more cinematic.

• From messages to movements: The pitch is that with endless virtual meetings, differentiation through creativity is the only way to capture an audience's attention. Company marketing promises tools for the "'artist behind the brand,'" designed to help "transform messages into movements," a lofty vision aimed squarely at enterprise clients.

Brandlive is betting that superior production quality and storytelling will define the future of corporate communications. The question is whether the average marketing team has the time or skill to become a video vanguard, or if they just need tools that work without the added artistic pressure. The ongoing webinar revolution continues to reshape marketing, but success hinges on more than just slick production. Crafting compelling content is key to captivating audiences, as is finding effective ways to promote events to cut through the digital noise.