CommsToday | by Brandlive

Four Seasons Builds Reliable Excellence By Resisting Shiny-Tool Adoption and Investing in Core Platforms

Bruce Canales, Manager of Marketing Technology at Four Seasons Hotels and Resorts, explains how luxury brands use invisible tech to enhance guest experiences while protecting brand authenticity.

CommsToday - News Team

When Culture Shifts, Global Brands Protect Their Identity By Clocking It Early

Proprietary Data Becomes The New Currency Of Earned Media In The Generative AI Era

Generative AI Is Shifting Communications Value From Production To Perspective

Storytelling And Voice Decide Whether Internal Comms Reach Employees In The AI Era

Searchable Institutional Memory Gives Comms Teams a Durable Advantage Over Those Still Just Publishing

How Renault Turned a Simple Baguette Basket Into a Cross-Channel Comms Strategy

corporate strategy

When Culture Shifts, Global Brands Protect Their Identity By Clocking It Early

Gavin Lum, Head of Group Branding & Communications at TPC, explains how cultural fluency preserves brand integrity across global markets and shifting economies.

CommsToday - News Team

ai & technology

Generative AI Is Shifting Communications Value From Production To Perspective

Shawn Dainas, Founder and Principal at BeCounted Media, believes AI is shifting communications value away from just content production and toward editorial judgment, differentiation, and strategic restraint.

CommsToday - News Team

Leadership

Companies Are Abandoning Linkedin Brand Pages and Betting Everything on Executive Voices

The numbers are hard to argue with. Company page reach has collapsed. Personal profiles are dominating the feed.

CommsToday - News Team

Platforms

The Zoom Town Hall Is Dead. Enterprises Are Building Broadcast Networks Instead.

A global enterprise quietly replaced its entire internal streaming stack with a broadcast-grade platform four years ago. Now the rest of corporate America is catching up.

CommsToday - News Team

industry news

How Renault Turned a Simple Baguette Basket Into a Cross-Channel Comms Strategy

Jim Holder, Director of Communications for Renault Group UK, uses humor and national identity to build a comms narrative that scales across teams and channels.

CommsToday - News Team

When Culture Shifts, Global Brands Protect Their Identity By Clocking It Early

Proprietary Data Becomes The New Currency Of Earned Media In The Generative AI Era

Generative AI Is Shifting Communications Value From Production To Perspective

Storytelling And Voice Decide Whether Internal Comms Reach Employees In The AI Era

Searchable Institutional Memory Gives Comms Teams a Durable Advantage Over Those Still Just Publishing

How Renault Turned a Simple Baguette Basket Into a Cross-Channel Comms Strategy

Advance Auto Parts Pairs Newsroom Discipline With AI In Fortune 500 Comeback

PR Teams Take On a New Visibility Challenge as AI Search Platforms Disagree

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