CommsToday | by Brandlive

In A Crisis, The First 60 Minutes Are Where Reputation Gets Made

Michele Ehrhart, SVP and Chief Marketing & Communications Officer at the University of Memphis, on why restraint is the sharpest tool in a crisis communicator's kit.

CommsToday - News Team

Signal Selection Is Helping Communications Teams Cut Through Data And Cultural Clutter

In A Crisis, The First 60 Minutes Are Where Reputation Gets Made

How Yum! Brands Uses An Integrated Comms Collective To Operationalize A CEO Mandate Across 160 Countries

Proprietary Data Becomes The New Currency Of Earned Media In The Generative AI Era

When Culture Shifts, Global Brands Protect Their Identity By Clocking It Early

Generative AI Is Shifting Communications Value From Production To Perspective

corporate strategy

How Yum! Brands Uses An Integrated Comms Collective To Operationalize A CEO Mandate Across 160 Countries

Andrea Whitney, Chief Communications and Community Impact Officer at Yum! Brands, on turning CEO priorities into action across employees, franchisees, and investors.

CommsToday - News Team

ai & technology

Generative AI Is Shifting Communications Value From Production To Perspective

Shawn Dainas, Founder and Principal at BeCounted Media, believes AI is shifting communications value away from just content production and toward editorial judgment, differentiation, and strategic restraint.

CommsToday - News Team

Leadership

In A Crisis, The First 60 Minutes Are Where Reputation Gets Made

Michele Ehrhart, SVP and Chief Marketing & Communications Officer at the University of Memphis, on why restraint is the sharpest tool in a crisis communicator's kit.

CommsToday - News Team

Platforms

The Zoom Town Hall Is Dead. Enterprises Are Building Broadcast Networks Instead.

A global enterprise quietly replaced its entire internal streaming stack with a broadcast-grade platform four years ago. Now the rest of corporate America is catching up.

CommsToday - News Team

industry news

Signal Selection Is Helping Communications Teams Cut Through Data And Cultural Clutter

Kate Yee, Acting Head of Communications & Public Relations at Sojern, is using AI, travel data, and human judgment to help brands navigate the conflicting narratives surrounding the 2026 World Cup.

CommsToday - News Team

Signal Selection Is Helping Communications Teams Cut Through Data And Cultural Clutter

In A Crisis, The First 60 Minutes Are Where Reputation Gets Made

How Yum! Brands Uses An Integrated Comms Collective To Operationalize A CEO Mandate Across 160 Countries

When Culture Shifts, Global Brands Protect Their Identity By Clocking It Early

Proprietary Data Becomes The New Currency Of Earned Media In The Generative AI Era

Generative AI Is Shifting Communications Value From Production To Perspective

Storytelling And Voice Decide Whether Internal Comms Reach Employees In The AI Era

Searchable Institutional Memory Gives Comms Teams a Durable Advantage Over Those Still Just Publishing

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